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ABOUT
BUILDING ON THE FUTURE
Martin Luther King Drive, once known as Jackson Avenue, was a thriving commercial corridor of locally owned small businesses from the 1930’s through the 60’s, and served as the economic and cultural backbone of the surrounding neighborhoods.
Since then, economic disinvestment, limited access to jobs, and restricted property ownership opportunities have had their visible and often negative impact.
From this once thriving district, however, we have seen the magic of aspiring business owners becoming entrepreneurial leaders–investing their talent and love into building enterprises that meet the vital needs of their communities.
From Martin Luther King Drive, we’ve become an organization that serves almost 1,000 entrepreneurs a year across six New Jersey communities in both English and Spanish. We’ve also launched our first national partnership and are currently in talks to bring everything we’ve learned about working with people, growing an organization, and building a community to other locations in the United States and beyond.
Our new headquarters will be a home for our community’s entrepreneurial spirit and creativity, as we continue to inspire those around us to innovate, improve and create shared prosperity.
BEYOND BRICK AND MORTAR
The new 4-story building includes 5,000 sq. ft. of ground floor retail space with a dedicated courtyard, ten (10) units of affordable housing, three (3) commercial units, and a top floor commercial space with magnificent views of the NYC skyline. The building is located two blocks from light rail public transportation and the nearly completed brand new City Hall Annex Building. All maintenance costs will be covered by rentals of retail, commercial and housing spaces.
Over 15 years, Rising Tide Capital has achieved national recognition for its work providing high quality business education and consulting services to local entrepreneurs in underserved communities. Although continuing to grow nationally, our New Jersey operations remain a core commitment and a critical aspect of the work we do to learn and co-build with our communities. 311 MLK is the newest way in which we are investing in New Jersey. With this innovation hub, we will continue to expand our operations, reinvigorate our neighborhood and demonstrate that Greenville is a community on the rise.
ABOUT RISING TIDE CAPITAL
OUR MISSION
Rising Tide Capital is a non-profit organization whose mission is to assist struggling individuals and communities to build strong businesses which transform lives, strengthen families, and build sustainable communities.
OUR VISION
Our vision is to build a replicable model for high-quality entrepreneurial development services that can be locally adopted in other low-income communities and used as a catalyst for economic and social empowerment.
OUR APPROACH
Rising Tide Capital provides business development services designed to transform lives by helping individuals start and grow successful businesses; build communities through collaborations with other non-profits, higher education institutions, corporations, and public agencies; and create a scalable program model with measurable impact which can be replicated in communities of need across the U.S. [read more]
THE BUILDING
VIRTUAL TOUR | LIVE | CO-WORK | PLAY | CO-BUILD
LIVE | APARTMENTS
Affordable housing is a critical need for many communities including ours. At 311 MLK, we are excited to offer residents a place to live that includes access to the holistic entrepreneurship and skill building services of Rising Tide Capital.
Affordable Living 2.0
The second and third floors of 311 MLK contain 10 completed 2 Bedroom/1 Bath affordable housing units. Beyond these apartments are a significant number of amenities that transcend the typical affordable housing, including an indoor play area for children, access to co-working space, and an outdoor playground.
VIRTUAL TOUR | LIVE | CO-WORK | PLAY | CO-BUILD
CO-WORK | ACCELERATOR
As a central hub and program space for Rising Tide Capital’s entrepreneurship services, 311 MLK will be home to classes, meetings, and events taking place with our network of entrepreneurs, coaches, professional service providers and community partners. 311 MLK will also accommodate our entrepreneurs and community partners to collaboratively design and participate in initiatives that require incubation and acceleration, whether they be business ventures, coops, social enterprises, or civic initiatives.
Mission Headquarters
Located within the same 3 block radius of Rising Tide Capital’s founding neighborhood, 311 MLK is a 15-year story in the making. Once completed, the space will serve as a model for national efforts seeking to further long-term community and economic development, local ownership and restorative investing for social equity.
New Dimensions
In addition to hosting local and regional activities, 311 MLK will also serve as the innovation hub for Rising Tide Capital’s National Program Partnerships. With frequent visitors from across the nation, 311 MLK will serve as the grounding for sharing best practices with partners seeking to replicate the Rising Tide Capital model for harnessing the power of local entrepreneurs to create a more inclusive future economy.
VIRTUAL TOUR | LIVE | CO-WORK | PLAY | CO-BUILD
PLAY | AMENITIES
The value of safe play spaces for our community of entrepreneurs and residents and their children cannot be underestimated. 70% of our entrepreneurs are women and of those, 70% are single mothers. However, play is not just important to the children of our community members – it is also critical for adults. For example, it is for this reason that our core curriculum at the Community Business Academy is built with simulation games designed to maximize learning and connection while breaking down the barriers introduced by stress and anxiety. A second phase of acquisition and construction at 311 MLK will be designated towards maximizing areas for play and connection – indoors and outdoors.
Creating Communities
The ground floor of 311 MLK opens to a courtyard that is adjacent to a landlocked green lot. As phase II of 311 MLK, Rising Tide Capital plans to acquire the lot to create a community garden and green space for health and community wealth building activities. This “third space” will contain areas for tenants, staff and entrepreneurs to enjoy, relax, meet and build stronger bonds.
VIRTUAL TOUR | LIVE | CO-WORK | PLAY | CO-BUILD
CO-BUILD | PARTNERS
311 MLK is made possible by RTC’s community of funding partners and in-kind contributors.
Already, in-kind commitments and contributions from Hollister Construction, Mack-Cali, TD+Partners, Indie Grove, Nastasi Architects and Morrison Technologies have made the process of planning for the first phase of acquisition a tremendous success. With financing from public and private sector partners – this is a true example of the promise of collaborative restorative investments for long-term, sustainable impact for community and economic revitalization.
