Martin Luther King Drive, once known as Jackson Avenue, was a thriving commercial corridor of locally owned small businesses from the 1930’s through the 60’s, and served as the economic and cultural backbone of the surrounding neighborhoods.

Since then, economic disinvestment, limited access to jobs, and restricted property ownership opportunities have had their visible and often negative impact.  

From this once thriving district, however, we have seen the magic of aspiring business owners becoming entrepreneurial leaders–investing their talent and love into building enterprises that meet the vital needs of their communities.

From Martin Luther King Drive, we’ve become an organization that serves almost 1,000 entrepreneurs a year across six New Jersey communities in both English and Spanish. We’ve also launched our first national partnership and are currently in talks to bring everything we’ve learned about working with people, growing an organization, and building a community to other locations in the United States and beyond.

Our new headquarters will be a home for our community’s entrepreneurial spirit and creativity, as we continue to inspire those around us to innovate, improve and create shared prosperity.


The new 4-story building includes 5,000 sq. ft. of ground floor retail space with a dedicated courtyard, ten (10) units of affordable housing, three (3) commercial units, and a top floor commercial space with magnificent views of the NYC skyline. The building is located two blocks from light rail public transportation and the nearly completed brand new City Hall Annex Building. All maintenance costs will be covered by rentals of retail, commercial and housing spaces.

Over 15 years, Rising Tide Capital has achieved national recognition for its work providing high quality business education and consulting services to local entrepreneurs in underserved communities. Although continuing to grow nationally, our New Jersey operations remain a core commitment and a critical aspect of the work we do to learn and co-build with our communities. 311 MLK is the newest way in which we are investing in New Jersey. With this innovation hub, we will continue to expand our operations, reinvigorate our neighborhood and demonstrate that Greenville is a community on the rise.



Rising Tide Capital is a non-profit organization whose mission is to assist struggling individuals and communities to build strong businesses which transform lives, strengthen families, and build sustainable communities.


Our vision is to build a replicable model for high-quality entrepreneurial development services that can be locally adopted in other low-income communities and used as a catalyst for economic and social empowerment.


Rising Tide Capital provides business development services designed to transform lives by helping individuals start and grow successful businesses; build communities through collaborations with other non-profits, higher education institutions, corporations, and public agencies; and create a scalable program model with measurable impact which can be replicated in communities of need across the U.S. [read more]